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What to Do About Instagram's Declining Organic Reach | DailyVee 582



Instagram’s organic reach is showing some serious signs of declining. As the phenomenon becomes more and more prevalent, Gary has become very interested in pushing out content more consistently on the more emerging platforms like TikTok and LinkedIn. The key is remembering to never get one-dimensional or too comfortable on a single platform because it’s working. You should always be active on as many platforms as possible because you won’t know what will happen in the future.

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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.

VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water.

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31 Comments

  1. GaryVee

    TIMESTAMPS:
    0:40 – TikTok Reach
    7:00 – People refuse to learn
    8:30 – Just make!
    10:20 – Why you should be on TikTok

    Reply with a timestamp of your favorite moment or quote… Winners will be chosen throughout the week!

  2. Jim L

    Jesus … what a self-important, pompous ass. Do you know any other adjectives besides f*ck, Gary? Found this video via FStoppers; what a waste of time.

  3. skeche

    if good content is not bound on 1 platform, why are we getting this decline of organic reach in IG? by that statement, it shouldnt matter if its IG, just keep making good advice and your followers should grow, but it doesnt. Also why not get the content from tiktok and apply it to IG rather than linkedin? there are other factors at play here.

  4. Ben Broadcast

    Your content is awesome , like always !!!! Are you in Cannes for the MIPCOM next week ?
    Any chance for your French followers to see you 2 minutes? ( 1 minutes gonna be wow 🤩, 2 mn super cool, and a quick lunch together , you made my year 🤣🤣🤣) .

  5. Bryan Ocampo

    This is wild info! The statistic that mother’s buy daughters more things than any other relationship in marketing makes me reconsider my entire e commerce approach! Always blessing us Gary! Thanks for being the truth!

  6. MG11

    That’s why I don’t use any social media platform.

    NOTHIG BEATS GREAT CHARISMA and a phone number still striving and I keep my Privacy now I’m on my way to Europe and started on my mom house move to New York then to LA social media made

    influencer = followers (sheep )to make the ego get endorsements deals.

    Be inspirational = don’t follow be great (Goat) at what your passion is and keep the luxury of your own privacy

    I’m a freelance dancer photographer actor an musician and also draw
    See you when you start believing in you
    (A goat don’t follow)
    and I’m a Capricorn

  7. CrankyYankeeF1

    Pushing TIK TOK proves the lack of understanding of continuity and intent between being entertained and interested in buying. There’d have to be a major shift in consumer behavior for TIK TOK as an ead space to work . Their growth is fueled by a marketing spend no other platform has sniffed. On top of that, copyright is getting tighter. If you make YouTube content, you know what I mean. Copyright lawsuit can kill this platform overnight. Peoples “audience” are growing bc it’s the epitome of short attention and video. Ever notice how it’s harder to get youtube subs than it is Instagram? Never trust a platform where deeper content does worse. Especially long term. Based on how often you talk TIK TOK, I think your audience deserves to know your exposure. Don’t you think it’s relevant for someone watching this video to know you have a lot of money tied in the platform you’re pushing? No insinuation, I just think people don’t really understand that and it’s fair to give someone a chance to bake in that you’re incentivized to push it, too. Not having a go at you mate, but that always felt not right. Because I know you see the TIK TOK Ted flags too. They are there.

  8. Elizabeth Akinyi

    I always look forward to your daily content. I will say this journey has been quite a challenge, but your advice always puts things in perspective. I'm now on tik tok and posting random things, and also have a schedule for my YouTube channel. I was too comfortable with Instagram and I wish that I was active on YouTube and Tiktok much earlier. #lessonslearned 🙏🏿💙💙💙

  9. Michelle LL

    This internet is a big place & eyes are everywhere. You want to be a filmmaker? Cool. Challenge yourself to create something that can exist within the parameters of a platform. (RISE TO THE CHALLENGE.)

    Don’t be a snob about it either. You ain’t too good for social media.

  10. Eric Ryan

    I just started posting on TikTok Gary, thank you for pushing me. I know I’m not getting any views right now but Imma grind it out and be consistent. Let’s fucking go. If any of you wanna follow my journey or talk, shoot me a message!! TikTok: @EricRyanOfficial

  11. Zhenya Zerkalenkov

    Okay so, Instagram & Facebook are dying and you have to go to Tik Tok if you want to sell to 14-18 year olds. LinkedIn is for the older target group. What if I'm selling to 20-35 years old? :'D

    Declining organic reach means it's harder for "normal" people to get reach but what if you learn, for example, making viral videos? I mean people like Jumpcut, Paul Duy Vu, James Shamsi and so on are still getting a tremendous reach on Facebook because of their viral videos/viral marketing. I think organic reach is irrelevant where psychology and thus sharing comes in.

    I think that declining in organic reach will only sort out the "pseudo" influencers. Maybe you didn't talk about growth hacking on purpose? :p

    Next question to Gary & Team: Why didn't you talk about Pinterest? I'm sure that you heard about the growth and the secret success stories. Getting reach on Pinterest is no work at all. Besides that, because it's based on sharing, Pinterest is extremely effective for viral marketing and getting reach due to the fact that your audience is literally seeding your content everywhere on the platform.

    Actually a bit interested in the answer from Gary 🤔

  12. CHRIS PALMER SEO

    *GARY WHO GIVES A FU*K ABOUT INSTAGRAM REACH , WE JUST NEED TO MOVE ON TO WHATS NEXT —LOVE YOU BROTHER*
    ! #chrispalmerseo

  13. Ryan H

    This guy is full of shit he’s saying absolutely nothing informative. His numbers are bullshit. He’s just rambling off the top of his head. He’s positive, confident, sounds good and hits all the psychological triggers. If you have been watching this man for a while analytically think about what hes saying and you will realize what im talking about.

  14. Theodorul

    Sorry to ask everywhere, but does anyone know about the 0 views tiktok issue? Like my last 15 vids were literally at 0 unless i watched them from my other accounts :))

  15. Samuli Hirsi

    it is somewhat interesting he talks nothing about Youtube, just the other platforms that have come later then risen and fallen, yet here we all still are…..

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